I started a petition over at Change.org demanding that Procter and Gamble (makers of Tide) strip a harmful cancer-causing chemical out of Tide Free and Gentle®.
The petition went viral.
Over 78,000 people signed, demanding that Procter and Gamble change the formulation of their Tide laundry detergent. After almost a year, Procter and Gamble realized they could no longer ignore our concerns.
Procter and Gamble agreed in a California court to reformulate its detergents to reduce levels of 1,4 dioxane by September of 2013!