Now there is a new word to consider - "demitarian" - for people who eat half as much meat as usual.
Eating less meat may be easier than you thought. In fact, most Americans ate significantly less meat 10 years ago, even less meat 20 years ago, and less again for each decade you go back in time. We eat 5 times more meat today than we did just 100 years ago.
Americans eat 50 pounds more chicken per capita per year today when compared to the 50's. We eat 10 pounds more turkey, 5 pounds more fish and 12 pounds more beef per capita per year than we did in the 50's. [USDA Factbook] [USDA ERS]