CEOs see energy efficiency as a moral issue

A recent Harris Interactive poll conducted among Fortune 1000 companies found that nearly 90 percent of Fortune 1000 senior executives feel a moral responsibility to make their companies more energy efficient. According to the study, respondents felt it was their moral responsibility to cut energy use, beyond the ethical imperative to follow regulatory requirements.


Of the group surveyed, 13 percent said environmental concerns were their main motivator to save energy. Yet more than 60 percent identified cost savings as their biggest energy-saving motivator.


To me, the best news from the study was that 75 percent of the respondents said that saving energy has gained importance within their organizations over the past two years.